Skip to content

This post contains affiliate links.

I love to read. I love talking books with people who love to read. They are my tribe.

There is a subset of our tribe: people who enjoy reading the same book more than once. Apparently they return to their favorites every so often just because they enjoy the story or the style or some such.

As you may have surmised, I have never been one of those people. I'm all about the Ooh, Shiny. What's new? What's next? What's a book I've always meant to read but haven't gotten around to yet? When I read a book that I absolutely adore, I usually buy it in hardback and put it in a place of honor on the bookshelf. But I rarely re-read them.

Until now. Until I read Cormac McCarthy's Blood Meridian. Now, I kinda get it.

I need to take a minute here and give props to my kids for steering me in this direction. It got on their radar. Then, a guy in our local library book club was raving about it. I had read The Road, and had seen the film version of No Country For Old Men, so I was vaguely familiar with McCarthy's work. But I hadn't read this one.

Granted, Blood Meridian is not exactly the type of book you cuddle up with as a bedtime story. The formatting is a little wonky. There is no HEA; at least, not that I could tell. It's brutal. It's violent. It's so dark, I feel a little weird as I'm gushing about it to others, worried I might end up on some kind of a watch list.

What's got me hooked is not so much what happens in the story, even though it's quite a tale. It's McCarthy's style. The dialog. The description. But most of all, how he's absolutely, confidently, fearless about word choice.

I'm pretty sure McCarthy doesn't give a hoot about reading levels, or taking the reader 'out' of the story because they have no idea what a 'thrapple'* is. I looked up more word definitions in the week it took me to read this book than I have in the last year. And that's not even counting any of the Spanish (which btw can I just mention I was able to read most of the Spanish on my own, thanks to it being fairly rudimentary, and thanks to mi maestra Roxanne and the free Spanish classes at our local library).

Some of the words, I gave myself a pass for not knowing. I'm a city girl. I don't know much about livestock. I know there is such a think as hobbling an animal to keep it from running off. But I didn't know the knot and rope style used to hobble an animal is called a spancel. I know what spurs are, and in fact am in possession of a pair that used to belong to my grandfather. But I didn't realize the spinny-pokey-thingie is called a rowel. In both of these examples, a lesser author would've probably just used 'hobble' and 'spur'. Not McCarthy.

I learned that planet Anareta is an ancient astrological reference to a harbinger of doom; and that Tasmania used to be called Van Dieman's Land. I freely admit I needed a refresher on the meaning parricide (I knew something was getting killed; just not sure what), and the lesser-known meaning of filibuster as a profession rather than a political strategy.

Just to be clear, I didn't learn these terms because the author explained them in the book. Oh, no. He disperses them as daintily as pumpkin spice on a latte. I appreciate him respecting his reader like that. But I still had to look them up.

And the cool thing is, I didn't mind taking the ten extra seconds to Google. The more I read, the more comfortable I became with the occasional rabbit holes. McCarthy could've used 'handle' instead of 'helve'. But once you see, and say, 'helve', it's undoubtedly the better word. If he had used 'moccasins' or 'slippers' instead of 'pampooties', where would be the fun in that?

There were a few head-scratchers. He rarely missed an opportunity to indulge in obscure geological jargon during one of his lengthy paeans to the otherworldly landscape of the desert southwest. I am still not sure what he was trying to accomplish with his use of 'manciple', even after I looked up the definition.

Reading Blood Meridian was a challenge. But it was a challenge I thoroughly enjoyed. I'm already looking forward to re-reading this literary nonpareil to see what I've overlooked. And we didn't even talk about the sentence structure yet!

* thrapple is the neck and throat area

Thanks for reading! If you enjoyed reading this, I hope you'll take a minute to subscribe to my newsletter.

Nobody does it better

I may have mentioned that I have partaken of the Google Kool-Aid. (BTW part of getting older is the annoyingly ever-present sense of deja vu one feels when bringing up practically any topic. You find yourself prefacing virtually every sentence with 'I may have mentioned' or 'Was it you I was telling' to soften the awkwardness of being told, 'yes, you already told me that'. It's a dementia preemptive strike. The logic goes like this: I can't have dementia if I'm aware that it may seem that I have dementia and forgot I already told you this twenty minutes ago. Flawed Logic Alert: so somehow it is better that you freely admit you can't remember if you already told someone something?)

But I digress.

I am pretty sure I mentioned this Google thing to you earlier, and one of the many reasons I am fond of it/them is the name. 'Google' is, I think, one of the first Internet-related made up words and IMO without doubt the best. It has a carefree air, is easy to spell and remember, and has been joyfully embraced by all. As it caught on, Mad Men everywhere breathed a huge sigh of relief that they could abandon the frustrating search for unique preexisting words and instead turn their ever so creative minds to, well, creating. Never again would we have to put up with half-assed, uninspiring names. Yes, Kia Sportage, I am talking to you.

So how is that working out for you, tech industry? I'll tell you how: not so good. With the explosion of millions of internet-related doohickeys, the fun and cool made-up names evaporated like camel piss on the Sahara. Instead of the Googles and Diggs and Reddits, we are now stuck with a bunch of non-words that not only have no meaning, they do not carry their marketing weight. We couldn't remember them, much less spell them in order to retype their home URL, if our life depended on it.

What brings this to mind is a recent convo I had with my daughter. She was recommending a new fitness app to me. Really liked it, cool GPS features to help you figure out how far your ran or biked that day, etc. What's not to like? I'll tell you what: the name. It's www.strava.com. What exactly is a strava? Is it someone's initials? Some sort of exotic African wildlife? The first, middle and last portions of the names/breeds/colors of the founders' purse pooches? The menu item served when the venture capital deal was clinched? Their favorite bike part/jelly bean flavor/middle school crush? You haters out there are probably thinking, well yeah but what is a 'Google'? I'll tell you what it is: it has grown beyond all doubt and question into its own thing, completely impervious to your haters' hateful hating. Aww, just kidding - spoiler alert - Google haters are right up there with Santa Claus, the Easter Bunny, and a balanced national budget as one of the greatest myths of the modern age.

photo by Amador Loureiro via Unsplash

Mind you, I am not talking about domains that co-opt an existing word that has little or no relation to the domain content other than someone just liked the word (Yahoo), or those that have cleverly combined words and letters in a new way (Pinterest) or dropped silent or otherwise extraneous letters a la text message (Flickr). No, I am ranting about words that, until somebody paid the fee to GoDaddy, had ABSOLUTELY NO MEANING. AT ALL. Do you think a bunch of Stanford engineering grads sat around brainstorming these, or some former Papa John's employees just followed a two-year-old around and tried to reproduce every sound they made? I'll let the evidence do the talking. In order from bad to worst:

mozilla - I have been fooling about with computers for so long, I actually remember Mozilla from the bad ol' days of cassette tapes and floppy disks. This one gets a pass for sentimental reasons.

squidoo - actually kinda cute, puts me in mind of an adorable sea creature and its not-so-adorable bodily functions.

squurl - this one is included as it perfectly represents my bias against those who cannot be troubled to learn how to spell.

jamendo and jango - these are both music sites. One is semi-catchy. One fails. Which is which? I'll let you decide.

qz - science nerds running amok playing Esoteric Hipster, dangerously close to mystifying their intended audience. Yeah, I had to look it up.

imgur - yeah I get it but they are taking the phonetic thing a little too far, dontcha think? See squurl. And yes by using dontcha I am being ironic.

dord - this one is not a domain name yet, but if you want to use it, it has a cool pedigree.

meebo - the name wasn't bad enough to keep Google from buying it.

Oh yeah this baby will really drive the traffic to your site

erowid - this is a semi-real word but a) no regular person knows wtf it means and b) my brain keeps wanting to translate it to 'earwig' - eewwww!!

tweewoo - another music site. Folks shoulda put down the bong before they registered this one. I refuse to patronize any site that makes me sound like Elmer Fudd while pronouncing it.

fffff.at - these people have clearly just given up on finding a unique domain name. Isn't this the sound you make to approximate air being let out of a balloon?

Apparently there are websites out there that contribute to this debacle. Their clever algorithms will generate scores of unique yet meaningless domain names. Not to be outdone by a few lines of code, I'd like to take a crack at it. How about these? I even have some ideas for target markets.

foozl - perfect as a dating site for dyslexic court jesters

zaxunz - European police siren repair

klaq - speech pathology site for domesticated water fowl

baahrf - I totally see this working for one of those sites that tells college students where the good parties are

Good news: my hypothesis was correct. No pricey algorithms necessary to generate the perfectly unique domain name.  Just grab your Scrabble tiles (the real ones, not the app version), find a human 24 months or younger, and spell out the sounds they make (regardless of orifice). Piece of cake.

Thanks for reading! If you enjoyed this post, I hope you'll take a minute to subscribe to my blog (the subscribe box is near the top of the right sidebar).